What are nicotine pouches? A plain guide for first-time buyers

If you have seen small round cans on a counter in Dubai or Sharjah and wondered what is inside, here is the short version. Nicotine pouches are small pouches that you tuck between your upper lip and gum. They release nicotine slowly through the lining of your mouth. Nothing is lit, nothing is inhaled, and there is no smoke or vapour.

What is actually in them?

Most brands sell tobacco-free pouches. The filling is usually plant fibre, water, sweeteners, flavouring and nicotine, wrapped in a thin fleece pouch. Nicotine is the active ingredient, and it is addictive. That is true of every nicotine product, so pouches are meant for adults who already use nicotine, not for anyone who does not.

How people use them

You place one pouch under your upper lip and leave it there. Most brands suggest up to 30 minutes, so check the instructions printed on the can. You may feel a light tingle at first. You do not chew it, you do not need to spit, and you should never swallow it. When you are done, take it out and put it in the bin.

Strength and flavour

Every brand prints the nicotine strength on the can, in milligrams per pouch. A bigger number means a stronger pouch. Flavours run from mint and citrus to coffee and berry, and some brands also make a slimmer pouch that sits more discreetly. We wrote a separate guide on choosing a strength if you are not sure where to start.

A few things to know before you buy

• We only sell to customers aged 18 and over.
• Nicotine is addictive. If you do not use nicotine today, there is no reason to start.
• Rules on where nicotine products can be used apply in the UAE, including in many public places. Look for signs, and ask if you are not sure.
• Keep cans away from children and pets, and do not leave used pouches lying around.

Got a question about a brand or a flavour? Message us on WhatsApp at +971 52 393 5381.